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Article • Interactive VR worlds in healthcare

Metaverse in medicine: between potential and pioneering spirit

For many, the term “metaverse” evokes images of VR headsets and the rebranded company behind Facebook – but can the digital parallel universe provide actual benefits for healthcare? Dr Anke Diehl has studied the technology intensively and recognises significant potential for medical applications. However, the expert for digital transformation at Essen University Medicine, Germany, cautions…

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News • Message from our partner

AI-driven strategies for pharma industry at AUTOMA+ 2024

As AI is playing an increasingly crucial role in the fields of pharmacy and medicine, Pharmaceutical Automation and Digitalisation Congress (AUTOMA+ 2024) welcomes the entire industry value chain to join the roundtable discussion on the innovative strategies that are navigating the future of pharma. The Congress takes place in Zurich, Switzerland, on 18-19 November 2024.

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Article • Transformative technology

Generative AI in healthcare: More than a chatbot

‘Computer, why did the doctor take that MRI scan of my leg? And what did it show?’: Popularized by OpenAI’s ChatGPT, generative artificial intelligence (AI) is already beginning to see practical applications in medical settings. The technology holds immense potential, with benefits for patients, clinicians, and even hospital administration, according to Shez Partovi, MD.

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