© Constanze Tillmann/ Messe Düsseldorf
News • Tradefair conclusion
Medica 2021 exceeded expectation, say organisers
After the four-day run, organisers of Medica and Compamed express their satisfaction with the results of the events in Düsseldorf.
From 15 to 18 November 2021, the world’s leading information and communication platforms for the medical technology industry and its supplier sector presented a wealth of convincing innovations as well as an accompanying programme that covered a wide range of topics (supplemented by digital offers) and did justice to their internationally prestigious position. “The atmosphere in the trade fair halls was relaxed and characterised by a sense of optimism throughout; conversations with our customers have shown that in many cases, we have exceeded expectations. People were finally able to establish new and intensify existing contacts in person,” says Erhard Wienkamp, Managing Director of Messe Düsseldorf, visibly pleased as he takes stock of the past days.
The numbers are encouraging, and were hardly expected to be at this level in spring. With the combination of trade fair events and digital supplements, Medica and Compamed have given the industry strong stimuli
Christian Grosser
46,000 visitors (with an international share of 73 percent) from 150 countries seized the opportunity to engage in person with the 3,033 Medica and 490 Compamed exhibitors in Düsseldorf, obtaining information on the comprehensive range of innovations for outpatient and inpatient care, including every step of their development and manufacture, and trying out many innovative products live in the trade fair halls. “The numbers are encouraging, and were hardly expected to be at this level in spring. With the combination of trade fair events and digital supplements, Medica and Compamed have given the industry strong stimuli. The exhibitors are happy to have come to Düsseldorf and are already actively inquiring about options to take part next year,” says Christian Grosser, Director Health & Medical Technologies at Messe Düsseldorf, thus reflecting the positive signals fed back by participants and trade associations alike.
The industry portals medica-tradefair.com and compamed-tradefair.com added a range of offers in line with the live events at the trade fairs. This allowed users to access livestreams to watch the stage programmes of all expert forums that had been integrated into the trade fairs as well as the 44th German Hospital Conference and the Medicine + Sports Conference; network via the special Matchmaking tool; and obtain information on innovative products in the exhibitors’ online showrooms.
Growth despite challenges provides plenty to talk about
Despite continuing restrictions in international transport, Germany’s Association for Electromedical Technology (ZVEI) has predicted a growth of eight percent for the global electromedical technology market in the current year. “As a hybrid in-person event, Medica has given exhibitors and visitors a vital platform to discuss innovative medical products and current trends in the field of medical technology, both face-to-face and online. In doing so, the fair supports exhibitors in their work on European and international markets,” explains Hans-Peter Bursig, Managing Director of the Electromedical Technology Trade Association at ZVEI.
Marcus Kuhlmann, Head of Medical Technology at German industry association Spectaris, also highlights the importance of the events when it comes to exports and close business ties to other countries. “In order to shape the health market of tomorrow together, with innovative ideas and concepts, we need a strong industry network within the medical technology sector. Personal dialogue remains irreplaceable, even in this era of digital transformation, and our members had really looked forward to it after a pandemic that has now lasted more than one and a half years. We were therefore even more delighted than usual to attend Medica and Compamed in person in Düsseldorf this year, and obtain new stimuli for the medical technology industry.”
Together with ZVEI, Spectaris organised the Medica Tech Forum (in Hall 9 and as a livestream), which dealt with questions around international market access and regulatory requirements for medical technology. Here, the forum focused in particular on the national markets in Africa, the USA and the United Kingdom as well as the Russian healthcare system’s specific digitisation needs, for example in the context of the coronavirus pandemic.
Dates for the next iteration of Medica and Compamed in Düsseldorf are: November 14. – 17., 2022
Source: Messe Düsseldorf
19.11.2021
