The 'Every Mind Matters' campaign logo

Image Source: Public Health England

Public health in the UK

'Every Mind Matters': NHS launches mental health campaign

A new awareness campaign launched by the National Health Service (NHS) aims to tackle the growing issue of mental disorders in the UK.

'Every Mind Matters' encourages adults to be more aware of their mental health and helps them to discover simple steps to look after their mental health and wellbeing. The campaign offers free, NHS-approved mental health resources, via the One You website, which helps build understanding of mental health and what individuals can do to improve and manage how they are feeling. Users are asked a few questions to identify the type of issues they are facing, to generate a tailored ‘self-care action plan’. There are more in-depth modules on topics such as stress, sleeplessness, anxiety and low mood. Each contains information on what can cause changes in people’s mental health, possible signs to look out for, advice on things you can do, what’s OK and when people should seek further support.

Public Health England emphasise that this is not a treatment service: it has been designed to complement wider services including IAPT, with appropriate signposting for those who would benefit from additional support.

portrait of peter kinderman
Prof Peter Kinderman
Source: University of Liverpool

Peter Kinderman, Professor of Clinical Psychology at the University of Liverpool, is part of an expert advisory group that has helped develop the new campaign. He said: “The campaign has been designed to raise public awareness of the importance of our mental health, and offer practical help, while avoiding labelling and the imposition of professional perspectives. I’ve always championed an approach to mental health which avoids pathologising our human and understandable responses to life’s challenges, and promoted inclusive and accessible social and psychological approaches to protecting and promoting our mental health. This campaign will help people address specific problems that are affecting their wellbeing, and encourages positive steps to mental health. This is therefore a massive opportunity to link with our colleagues (in the NHS and in the wider community) to promote mental health in a positive, inclusive, effective, way.”

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The public, and especially young people, seem to be more willing to discuss their mental health, and in ways that recognise the reality of the difficulties, but reject the pessimism and negativity of the past

Peter Kinderman

Professor Kinderman notes that mental health has been very prominent in the media in recent years, but that much of the focus has been the weaknesses of traditional approaches. He adds: “On the face of it, these are disappointing messages. But our response, including the investment in this campaign, is genuinely invigorating – we’re learning how to build new and more positive ways of supporting people in distress. Our conversations about difficult emotions are becoming increasingly inclusive, optimistic and positive. The public, and especially young people, seem to be more willing to discuss their mental health, and in ways that recognise the reality of the difficulties, but reject the pessimism and negativity of the past. There has been investment in psychological therapies (although more is needed), and we’ve started to invest in ‘social prescribing’ and prevention (but again, we need to do more). The “Every Mind Matters” campaign is an important part of that vision, and I’m delighted to have played a part in its development.”


Source: National Health Service / University of Liverpool

10.10.2019

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