Samsung building brand, expanding product lines

One year ago there was a flurry of excitement, even sensation, as consumer electronics giant Samsung Electronics arrived for the first time at the European Congress of Radiology (ECR) as the new owner of ultrasound specialist Medisson.

Doug Kim, PR Assistant Manager of Samsung Medison
Doug Kim, PR Assistant Manager of Samsung Medison

Unifying the newly created Samsung Medison GEO brand is the focus for this year's presentation at ECR as the company expands it footprint in medical imaging, XGEO for x-ray products and UGEO for the ultrasound line.
XGEO targets mid- and small-sized hospitals with digital radiography equipment. The leading edge is the XGEO GC80 with dose reduction and ergonomic features for ease of handling.

In ultrasound the venerable Accuvix A30 leads the line, upgraded in the UGEO family with a single crystal transducer. The focus for presentations this year is the Elastoscan functionality.

ECR 2013 presents the first opportunity for Samsung to display the portable CT product line acquired in January with the takeover of NeuroLogica.
The full body, 32-slice BodyTom CT is battery powered, enabling the remarkable feature of portability for moving into patient care areas or even surgical theaters.

CereTom is an 8-slice CT scanner, also portable, for non-contrast angiography or contrast perfusion scans in a variety of patient locations.
Samsung is now developing full-featured CT scanners for a launch at ECR 2015.

"Clearly we are behind the major players at this moment," said spokesman Doug Kim, adding: "But it is our intention to lead in these markets with products that are differentiated for features and the value we bring to customers."


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