New event format for ECR 2026 announced

An experience-led showcase by Fujifilm Healthcare Europe in partnership with the European Society of Radiology

Fujifilm Healthcare Europe announces the "House of Fujifilm" experience at ECR 2026: Rays of Knowledge, in collaboration with the European Society of Radiology (ESR). This dedicated space will feature workshops, demonstrations, and knowledge-sharing opportunities for radiology professionals and partners.

The interior of a traditional Japanese building, like a tea house or historic residence, with translucent paper sliding sdoors with dark wooden grid frames and tatami flooring

For the congress in Vienna (March 4-8), the company says it will move away from a purely product-based exhibition. Instead, they outline the "House of Fujifilm" as a space to offer workshops, live demonstrations, and collaborative sessions. Visitors can explore innovations including MRI technology focused on patient comfort and imaging quality, AI-powered ultrasound solutions, and tools designed to support radiology workflows and patient care.

Fujifilm Healthcare Europe will host educational workshops addressing current topics in radiology. A dedicated 'Symposium' space and a mammography workshop area will feature sessions on workflow transformation, enterprise imaging, sustainability in healthcare technology, and professional development for early-career radiologists.

Capturing the essence of the ECR 2026 theme 'Rays of Knowledge', we look forward to experiencing the 'House of Fujifilm's' collaborative platform for radiology healthcare professionals and discovering new and impactful solutions for patient-centred healthcare
Peter Baierl

"Our heartfelt thanks go to the ESR team for their tireless dedication in advancing the culture of knowledge, creativity and care throughout ECR," says Takemasa Kojima, Managing Director of Fujifilm Healthcare Europe. "Inspired by our legacy and driven by shared values, the 'House of Fujifilm' is a place of inspiration and learning, where a passion for healthcare and innovation is an opportunity to build meaningful solutions for our patients and society. As your valued innovation partner, we are proudly by your side and excited to navigate the future of healthcare together."

"We are delighted to welcome the 'House of Fujifilm' to ECR as a creative hub for exchanging ideas and positive energy," adds Peter Baierl, Executive Director of the ESR. "Capturing the essence of the ECR 2026 theme 'Rays of Knowledge', we look forward to experiencing the 'House of Fujifilm's' collaborative platform for radiology healthcare professionals and discovering new and impactful solutions for patient-centred healthcare."

Source: Fujifilm Healthcare Europe

13.01.2026