www.europeantissue.com is aimed at facilities managers, the HORECA sector and the scientific, cleaning and healthcare community as well as the wider public. It houses the very latest studies, position papers and scientific consensus statement confirming that single use towels (including paper towels) offer an optimal level of hand drying hygiene. It also details their sustainability criteria and carries general industry news.
Easy navigation, visual processing, multilingual content
Packed with facts and figures, the website features an upgraded site navigation that makes it more accessible and easier to scroll through for content. It also uses video and film to make it more dynamic and compelling. The site is available in English as well as five other European languages – French, German, Italian, Polish and Spanish – and will serve as a highly effective channel in carrying the paper towel message across borders and communities.
A number of recent research studies have proved that hand drying with the humble paper towel provides the optimal level of hygiene after visiting the washroom and minimises the risk for the spread of microbes in the air when compared to warm air or jet air dryers. All information and visuals associated with this messaging can be viewed and downloaded.
“We are delighted with our new-look website,” explained Roberto Berardi, Chairman of the European Tissue Symposium (ETS). “It is not only lively and a good read, but it acts as a showcase for the growing body of evidence demonstrating that hand drying resulting from single use towels is associated with lower numbers of microbes both on the hands and in the washroom environment. We hope its content will support facilities managers in making important decisions about the hand drying facilities they offer in a wide range of environments from sports stadia and airports through to schools and hospitals."
Source: European Tissue Paper Industry Association