Medica 2020 goes all virtual

Website of the virtual Medica

Image source: Messe Düsseldorf

Within the framework of 'virtual.Medica' and 'virtual.Compamed', decision-makers from all sectors of the healthcare industry can then expect a comprehensive range of products and services consisting of three focal areas: 

• The Conference Area (conference and forum program), 
• the Exhibition Space (for exhibitors and product innovations) and 
• the Networking Plaza (networking/ matchmaking). 

The next events, Medica 2021 and Compamed 2021, will be held as a hybrid event next year. The hybrid concept consists of combining live platforms for professional visitors to the Düsseldorf trade fair centre and digital offers.

“Our hygiene and infection protection plan was positively received by the exhibitors and the successive relaxations of the international travel rules in early summer meant that we had realistic hopes that both trade fairs would be able to be held successfully and safely. The development of the global pandemic must now, however, be re-evaluated. Against the backdrop of a multitude of travel limitations and considering the very international demographic of Medica and Compamed in terms of both exhibitors and visitors, we must now focus solely on the virtual format this year”, explains Wolfram Diener, Chairman and CEO of Messe Düsseldorf.

“The essence of the Medica and Compamed brand is global broadcasting for exhibitors and visitors. This central core is still present this year, just not in the form of an event that demands physical presence, due to the pandemic. With the annual rotation of Medica and Compamed, we are now staying in touch with our customers by creating a comprehensive virtual and globally accessible market place for the community with a high-profile programme. This is a good starting point for the joint launch in the trade show year 2021, when we will again offer the successful combination of live platforms for trade visitors at the Düsseldorf Exhibition Center and digital offerings," Diener continues.

“Over the past few years, we have constantly expanded our digital offers and therefore have established internet-based industry platforms in the form of our Medica and Compamed web portals. We can now implement these in order to offer our customers the appropriate tools for networking and facilitating the valuable transfer of knowledge, even in these challenging times” emphasises Horst Giesen, Global Portfolio Director for Health & Medical Technologies at Messe Düsseldorf.

“On the dates of Medica 2020 and Compamed 2020, we will seek out the best elements for streaming from the 600 previously planned sessions for the specialist forums and conferences, working together with our cooperating associations and partners. Participants can expect to see highlights with high relevance to Corona in particular in these virtual formats. In addition, there will be diverse web presentations from exhibitors on their innovations and an online matchmaking area for making valuable business contacts, including a video web meeting function” promises Giesen, giving an overview of the agenda.

All information on taking part in the virtual editions of Medica and Compamed 2020 can be found online at virtual.MEDICA.de and virtual.COMPAMED.de. 

Source: Messe Düsseldorf

16.09.2020

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