Met at KIMES

MEDISON

During KIMES, Karoline Laarmann (European Hospital) met with Joong-Ho Lee, Senior Executive Vice President of the ultrasound systems manufacturer MEDISON, the Korean firm that entered the ultrasound market in the 1980s and quickly established a global reputation for innovative developments (e.g. the firm produced the first commercial real-time 3-D ultrasound scanner).

Joong-Ho Lee with Karoline Laarmann and Hyun-Jung Kim, Marketing Team Manager...
Joong-Ho Lee with Karoline Laarmann and Hyun-Jung Kim, Marketing Team Manager at Medison

While Kimes is a home fixture, the show is still very special for the company, which considers it to be major trend barometer. ‘Whenever we promote a new solution, we put it to the proof here,’ Joong-Ho Lee explained. ‘This year, we are presenting our strategic expansion into the new applications, including cardiovascular and musculoskeletal. Our company has superiority of technology for obstetrics and gynaecology, including 3-D technology, and has gained comprehensive expertise over the years. While colour Doppler sonography visualizes blood flow, flow direction and rate as well as state of vessel walls, it seems natural that we now conduct research in the detection of cardiovascular diseases.’ Thus the company’s R&D centre has been working on technological developments especially for these applications.
 The engineers not only achieved exceptional Doppler sensitivity, they also implemented an extensive list of image processing software, such as a speckle reduction filter that reduces and/or eliminates speckle echoes from an ultrasound image. Full Spectrum Imaging incorporates the penetration capabilities associated with lower frequencies, yet maintains the superior image quality known from higher frequencies, Tissue Harmonic Imaging and Pulse Inversion Harmonic Imaging. A further feature the firm has already introduced is ElastoScan, to check to what extent reflectors can be separated from one another under compression. This provides important additional information on tissue conditions in a region of interest that cannot be further differentiated by the B-mode image. For any Medison development, it is important that the diagnostic capabilities of the ultrasound technologies are user-friendly. ‘Automation is a main industry trend we address,’ he explained. ‘Today, accuracy and safety of ultrasound examinations depend a lot on the experience of the user. With automated systems, calculation and analysis of images will partly be performed by the devices and training time of the medical staff can be reduced.’
Since the available ultrasound systems are quite similar, a small difference can tip the scales when it comes to sales. For example, all Medison systems were optimized to reduce the disturbing noise of the cooling fan inside the devices. Last year, the ACCUVIX V20 won a Good Design Awards 2008 presented by the Ministry of Knowledge Economy in Korea. ‘Design is an important factor in creating a product with high value added,’ Joong-Ho Lee stressed. ‘The technologies behind the systems are getting more and more complex, but it is important to make diagnosis with the systems simpler and faster by intuitive interfaces and a flexible architecture.’
As far as the current global economic turmoil is concerned, Lee looks confidently to the future: ‘Ultrasound is one of the most frequently used imaging modalities in clinical daily routine. It has become as indispensable as the stethoscope. So for us, the recession is more like a business opportunity, since many countries have increased their healthcare budgets, while ultrasound
is quite affordable compared to other imaging modalities such as MRI
and CT.’

01.05.2009

Read all latest stories

Related articles

Photo

Article •

Edan Instruments Incorporated

In the Forbes China report this year, Edan is not only listed in the ‘Top 200 Chinese Enterprise with the Best Growing Potential´ (ranking 17th), but also this unlisted company's rapid rise on the…

Photo

Article •

Alpinion Medical Systems - Aiming to soar in the league tables

The goals are ambitious: Although in the market merely four years, the start-up firm Alpinion Medical Systems states its intention to become one of the prime providers in the ultrasound mid-range…

Photo

Article •

Sonoscape

With a network of distributors covering 100 countries, a loyal base of customers driving double-digit growth and a full line of ultrasound scanners touching every clinical application, from advanced…

Related products

Alsachim – Dosinaco anticoagulant reagent kit (RUO)

Clinical Chemistry

Alsachim – Dosinaco anticoagulant reagent kit (RUO)

Alsachim, a Shimadzu Group Company
Canon – Alphenix Core

Single Plane

Canon – Alphenix Core

Canon Medical Systems Europe B.V.
Canon – Aplio a

Ultrasound

Canon – Aplio a

Canon Medical Systems Europe B.V.
Canon – Aplio a450

Ultrasound

Canon – Aplio a450

Canon Medical Systems Europe B.V.
Canon – Aplio a550

Ultrasound

Canon – Aplio a550

Canon Medical Systems Europe B.V.
Canon – Aplio i700 Prism Edition

Ultrasound

Canon – Aplio i700 Prism Edition

Canon Medical Systems Europe B.V.
Subscribe to Newsletter