9 EH @ MEDICA No 2 2015 TUESDAY @ MEDICA not data clouds. If we want to alle- viate suffering and make scientific discoveries, we need to do things differently. The models of rational reasoning are seductive, but not real; they make great PR, but they don’t work alone,’ he argued. The challenge is to bridge the abstractions of science and the reali- ties of practice, and the key will be to know how to deal with sen- sory perceptive ways of working with automated and interactive software systems just as individuals do with each other, he explained. ‘This is a completely new science that is need- ed and we in biomedical and health informatics had better be involved in it. We should not leave modelling body sensory intelligence to guys doing robotics. They are a totally different field, they are not dealing with human beings in the same way healthcare must.’ The role of medical informatics is being put to the test with the formatics A new diagnostic/ modality display Professor Fernando J Martin-Sanchez, has a PhD in informatics (artificial intelligence) and medicine (ageing and neurodegenerative disease), and MSc in knowledge engineering and BSc in biochemistry and molecular biology. He is Chair of Health Informatics and inaugural Director of the Health and Biomedical Informatics Centre (HaBIC) at Melbourne University, and researches the role of informatics in translational research, precision medicine and participatory health (social media, quantified-self, mobile apps). In Madrid, he is CIO and Founding director of the Medical Bioinformatics Research Unit. Continued on page 10 Monitors are obviously critical for medical display – the greater the clar- ity of physiological features shown, the more accurately physicians can diagnose disease. The new CCL196A monitor, produced by the Japanese firm Totoku, is reported to be a diag- nostic and modality display in one device. ‘It’s the ideal solution for CT and MR imaging,’ explains Marcel Herrmann, Marketing Manager for Medical Displays at Totoku. ‘An opti- mal image quality when displaying col- our and grey scale images ensures the brightness of 900cd/m² and a contrast ratio of 1.000:1. ‘The display is characterised by a variety of special features. As in all new Totoku models, the CCL196 has a LED backlight,’ he adds. ‘Compared to CCFL monitors these consume up to 30 percent less power and offer a longer lifetime of about 20 percent.’ The automatic calibration enables true colours and grey scale reproduc- tion according to the Digital Imaging and Communications in Medicine (DICOM) Part 14 Greyscale Standard Display Function. ‘The user can cali- brate the colour temperature, lumi- nance and contrast characteristics based on their needs.’ The CCL196 display also has flex- ible video inputs, a digital interface and an analogue BNC input. This ensures flexibility in connections with a wide range of modality systems. The Totoku Nagaoka Corp. was established as a display manufacturing plant by TOTOKU Electric Co. Ltd., which was founded in 1940. As well as producing electronic devices, the parent company specialises in manufacturing cables, connectors, heater products, suspen- sion wires and contact probes that have a huge commercial presence in automobiles, technical and domestic equipment and much more. The successful firm has implement- ed an ISO 9000S compliant quality management, assurance system and an ISO 14001 compliant environmen- tal management system according to the International Organization for Standardisation (ISO). Thus it proudly declares a consistent management system overseeing the entire process, from design, development and pro- duction to after-sales service. Totoku’s Intelligent Devices and Solutions Division reports that the new display is already in mass pro- duction and available for interna- tional sales. Details: www.totoku.com EH @ MEDICA No 22015